Who is our audience and how will we persuade them?

The targeted audience we are trying to reach with this campaign is the general public as well as activists. We are also making efforts in reaching out to decision makers in order to further advocate for ocean life and health with our campaign.

This is a large-scale issue because a large portion of the public believe that small littering and the use of plastic aren’t contributing to the problem as much as others are. Because of this the act of littering and poor waste management is one the major causes that contributes to ocean pollution.

In order to raise awareness about Ocean Pollution and persuade our audience, we use pathos and logos to attract the audience. Pathos can help bring empathy to the audience, which convinces them to care more about this issue. At the same time, we will use objective data and statistics about the increasing rates of Ocean pollution can help the audience to understand this issue. Moreover, we utilize an empathetic tone with pathos to appeal to our audience.

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